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Customized Solid Surface & Quartz Manufacturer Since 2000 - GELANDY

Gelandy Takes Food-Grade Countertop Message to the Streets in China

Outdoor campaign launches in Huadu and Chongqing as a leading Chinese surface brand

Gelandy has launched a new outdoor advertising campaign for its food-grade countertops, with the first installations now on display in Huadu, Guangzhou, and Chongqing. The prominent placements on building-material-market facades bring the message directly to homeowners, designers and dealers at a crucial point in the renovation journey.
Gelandy Takes Food-Grade Countertop Message to the Streets in China 1
The campaign also signals a broader change in how countertops are understood. Once treated as a finishing accessory selected after cabinets, flooring and wall materials, the countertop is increasingly becoming a core interior material - one that consumers evaluate not only for colour and price, but also for hygiene, safety, durability and everyday maintenance.

From surface style to everyday wellbeing


As one of China's leading brands specialising in quartz countertops and solid surface countertops, Gelandy has spent years developing surface solutions for residential and commercial environments. In China, the company has been at the forefront of introducing and promoting the food-grade countertop concept, built around three clear consumer priorities: healthier material choices, safer food-preparation spaces and strong resistance to everyday staining.

The term "food-grade countertop" is intended to make an important idea easier to understand: the surface used for preparing meals deserves the same careful attention as other materials that come into close contact with food and family life. For overseas markets, product selection and specification should always be matched to the relevant test reports, certifications and local requirements for the individual product.

Gelandy Takes Food-Grade Countertop Message to the Streets in China 2

Gelandy's message is simple: a countertop should do more than look good - it should support a cleaner, safer and more reassuring daily environment.

Consumer questions are changing

Gelandy's customer-service teams and dealers are already seeing a shift. Instead of asking only about price per metre, more consumers are asking whether a countertop is food-grade and what that means. Some arrive in stores ready to see a stain-resistance demonstration for themselves, having first encountered the idea online or through personal recommendations.
In-store tools help turn those questions into visible proof points. During a blue-ink demonstration, a small drop is placed on the surface, left briefly and then wiped away to show how the material responds to staining. Raw-material displays also allow customers to compare Gelandy's high-purity quartz sand with conventional alternatives. These demonstrations make technical differences easier to see and understand.
Gelandy Takes Food-Grade Countertop Message to the Streets in China 3

Stronger support for dealers and specifiers

Dealers report that better-informed customers can make discussions more focused and efficient. Rather than beginning with a lengthy explanation of the category, sales teams can verify what customers already know, answer detailed questions and connect product performance with the needs of a particular project. This supports value-led decisions instead of competition based on price alone.
Starting in Huadu and Chongqing, the outdoor campaign is planned to reach more cities. Billboards are only one part of the journey: outdoor visibility, short-form demonstration videos and hands-on in-store experiences reinforce one another, helping the food-grade countertop concept move from industry vocabulary into everyday consumer decision-making.

Gelandy Takes Food-Grade Countertop Message to the Streets in China 4

A long-term commitment to better surfaces


For Gelandy, the campaign continues a long-term commitment to making countertop quality easier for consumers to recognise. Across both quartz and solid surface countertops, the brand combines material expertise, product innovation and practical demonstrations to build trust - one surface, one test and one informed choice at a time.

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Gelandy Showcases at the 7th National Quartz Sand Supply-Demand Conference for Slab Manufacturing, Setting a New Direction with Food-Grade Countertop Standards
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