Elevating Standards: Gelandy's Global Category Strategy Unveiled with New Food-Grade Quartz Countertops

On March 14th, the Gelandy category strategic global launch conference and the 2024 dealer annual meeting were held at the Huajun Yue Hotel in Guangzhou. Themed 'Food-Grade Countertops', this grand event brought together industry experts including Sun Weixing, Secretary General of the China Stone Association; Hu Yanan, Secretary General of the Residential Industry Branch of the China Building Decoration Association; Ming Zhanxi, Secretary General of the Cabinet Special Committee of the Furniture Industry Chamber of Commerce of the All-China Federation of Industry and Commerce; Zhai Jiye, Secretary General of the Unsaturated Polyester Resin Branch of the China Synthetic Resin Association; Wei Yan, Director of the National Stone Quality Supervision and Inspection Center; He Fuxin, Secretary General of the Guangdong Cabinet Industry Chamber of Commerce; Zhou Kejian, Senior Engineer of New Sun Technology Group, and nearly 200 outstanding dealers, media representatives, and suppliers, jointly witnessing the release of Gelandy's new category strategy.

At the conference, Gelandy grandly unveiled its new product lineup of food-grade countertops and delved into discussions on topics such as the development trends in the quartz stone industry, insights into consumer demands, recyclable solutions, technological innovation, and functional upgrades. Guests offered valuable insights and suggestions on stage, while also expressing high appreciation for Gelandy's long-standing commitment to technological innovation and environmental sustainability.

Secretary General Sun of the China Stone Association stated that the current development pattern of China's stone industry is shifting towards a new framework where domestic circulation serves as the mainstay and domestic and international circulations mutually promote each other. With its outstanding technical strength and innovative spirit, Gelandy is bound to stand out in the new round of development, bringing high-quality quartz stone products to users worldwide.

Secretary General Ming Zhanxi of the Cabinet Special Committee of the Furniture Industry Chamber of Commerce of the All-China Federation of Industry and Commerce shared insightful perspectives on the trends in the cabinet and quartz countertop industries, offering high praise for Gelandy's unwavering commitment to green and healthy principles.

Secretary General Zhai Jiye of the Unsaturated Polyester Resin Branch of the China Synthetic Resin Association also analyzed the current status and industry development trends of resin usage in the solid surface and quartz stone industries. As resin serves as one of the core materials for quartz stone and solid surface products, emphasizing the importance of good raw materials for producing high-quality products. Furthermore, expressing sincere appreciation for Gelandy's consistent use of high-quality resin materials.

Secretary General Hu Yanan of the Residential Industry Branch of the China Building Decoration Association delved into the theme of 'Insights into 2024 Home Decoration', thoroughly analyzing the changing trends in the current home decoration market. He expressed high expectations for Gelandy's strategic impact on consumer decision-making through product innovation.

In addition, Director Wei Yan of the National Stone Quality Supervision and Inspection Center, and Senior Engineer Zhou Kejian of New Sun Technology Group, analyzed the importance of establishing new testing standards for solid surface and quartz stone.

Following that, Gelandy's dealers shared successful case studies of selling Gelandy quartz stone. 

Finally, Gelandy's Chairman, Mr. Tian Yu, delivered a speech titled 'Market Variables and Strategies in the Quartz Stone Industry', thoroughly analyzing the challenges and opportunities in the current market. Gelandy reaffirmed its commitment to becoming the pioneer in defining food-grade countertops, with health as its core focus, aiming to create a more reassuring and comforting environment for consumers.